General information Agency: Mediabrands Function: Data & Analytics Seniority Level: VP Employment Type: Full-Time Location: New York, United States Job Ref#: 16215 Description & Requirements Position Summary The Vice President, Analytics will manage Mediabrands' analytics relationship with clients. A successful candidate has an entrepreneurial spirit, can engage clients in economic insights, and can drive strategic thinking into client marketing solutions.

We drive a new system of working that puts data, analytics, and technology at the core of every media planning decision. You will be engaged throughout all studies in overseeing data collection, determining analytical approach, results interpretation, and generating data-driven insights and optimization opportunities to solve business problems and challenges. This position is critical in hands-on delivery of studies and provision of actionable insights and recommendations in order to drive high client satisfaction.

Will act as a key interface for clients and will work closely with Account Management and Mediabrands data & technology teams to ensure projects are aligned to client business goals and strategy. Key Responsibilities Digital media performance (eg relevant KPIs, setting measurement plans)Reporting solutions (eg automated dashboards, power BI solutions, enhanced data visualization)Audience strategy (eg creating/analyzing high value audiences for hyper targeting purposes)Audience activation (working with SBU's and 3rd parties to create audiences at scale for activation)Ability to communicate succinctly and professionally to senior leadership at the client and agencyProven track record of managing a team of analytics professionalsData Extraction, Transformation & Loading Data Quality & Hygiene Holistic business performance reporting & dashboarding Bridging the planning target to Audiences that we can buy/reach with media Audience measurement within and across channels Media measurement vendor evaluation, contracting & budget management Cross Channel Response Analytics & Media Plan Optimization In Channel Response Attribution Analytics & Investment Plan Optimization Team and people management New Business Development support Desired Skills & Experience 10+ years in Media Analytics and/or Audience ResearchStrong understanding of digital eco-system and industry reporting tools such as Social Media Monitoring (eg NetBase, Sysomos), 1st Party (eg CRM), 3rd Party (eg Blue Kai, Adobe DMP), Digital Ad Server (eg DCM, Atlas) & Site Served, Website Analytics (eg Omniture, Web Trends)Strong understanding of the US data and ad tech ecosystem essential, with a focus on Media (eg impression, GRP, CPV, etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.

), and Statistics (Correlations, sample sizing, t-value VIF etc.) Experience with Tableau or PowerBI or any other dashboarding & data visualization tool is desirable Previous experience in a performance marketing environmentFamiliarity with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, sales forecasting, attribution, agile testing, market mix and ROI measurement, data visualization, simulation and optimization Collaboration, including ability to drive clarity in a multi-stakeholder environment Strong project management skills and the ability to simultaneously lead multiple ongoing project streams Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detailDemonstrated success in helping clients take concrete action based on analytics and data Demonstrated success in managing analytical, commercial, and emotional elements of a client relationship Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is $170,000 to $190,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Minimum Salary 170,000 Maximum Salary 190,000 Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification.

Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com. About Us Mediabrands has recently been appointed Geico's agency of record for media, responsible for integrated marketing strategies for Geico's multi-region integrated brand campaigns.

The Geico Mediabrands team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. This will be an exciting opportunity to be able to go to market with an audience-led approach that will increase the value of each customer interaction, drive growth, and make an impact. GEICO (Government Employees Insurance Company) was founded back in 1936 and has established itself as a household name, insuring more than 28 million vehicles in all 50 states and the District of Columbia.

Since then, GEICO has consistently strived to make lives better by protecting people against unexpected events such as auto accidents, identity theft, floods, term life, and more while saving them money and providing an outstanding customer experience. IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab.

Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com